SPorts Marketing & Community engagement
Live event coverage, VIDEO PRODUCTION, POST PRODUCTION Management
Green bay packers
Capturing the Essence of Legendary Living and (Sports) Community Heritage
The Green Bay Packers' real estate development team engaged me to create highly engaging video content that effectively showcases their community, Titletown and Titletown Homes. Located right next to Lambeau Field, the development team aimed to encapsulate a unique blend of community heritage and year-round living. They needed a series of video campaigns to attract homebuyers, elevate their brand presence across all digital channels, and tell the story of what it truly means to live in the heart of Green Bay.
I collaborated directly with the Green Bay Packers development team to produce a three year content campaign that depicted an exceptional residential and community lifestyle. The content translated Titletown’s luxurious atmosphere, modern architecture, and iconic football-adjacent setting into compelling narratives.
The centerpiece of the project was a six-part documentary series, from community welcome guides and deep dives into the custom homes, to the electrifying game day atmosphere and the cozy reality of winter living in Green Bay. I spearheaded the creative direction, post-production, and extensive on-site filming, conducting more than 15 total interviews across 5+ distinct production trips spanning all four seasons. The campaign effectively communicated the unmatched value proposition of owning a piece of Green Bay history, coupled with the allure of a refined, highly active modern lifestyle.
Key Stats
2.2 Million+ Impressions per year
1.8 Million Interactive users reached
400K+ Video Views
5x Inquiries and Showings booked
San diego fc
Translating Matchday Energy into Commercial Conversion
Major League Soccer’s newest expansion club, San Diego FC, partnered with me during their entry into MLS. The club required high-impact, multi-purpose footage that could fuel ticket sales and attract corporate buyers for hospitality packages. The primary objective was to capture the atmosphere while focusing on the premium hospitality spaces to drive ticket revenue.
Working on different aspects on game day, I filmed and assisted on the capture of cinematic aerial drone shots, on-pitch match day coverage and the vibrant fan culture in and outside of the stadium.
This footage was utilized for targeted advertising campaigns tailored for SDFC’s ticket sales and corporate partnership departments; the content provided the sales team with the visual tools to convert prospects into long-term suite holders and season ticket members.
Key Stats
3+ Film Shoots capturing content for brand exposure
10+ hours of asset capture & cataloging for ticket sales advertising campaigns
Increase in premium suite inquiry conversions
Results
Increase Brand Awareness: Raising the profile of both sports organizations among highly targeted demographics looking for community-centric living and elite sports experiences.
Brand Elevation: Empowering both the Green Bay Packers' development and San Diego FC to showcase their distinctive hospitality offerings, reinforcing their positions as premier, luxury sports destinations.
Drive Engagement: Inspiring potential buyers, renters, and sports fans to explore community features, interact digitally, and click through targeted social media ad spots and cinematic trailers.
Boost Residential & General Bookings: Ultimately driving a surge in residential inquiries at Titletown, alongside immediate single-match and season ticket conversions for SDFC.
Boost Interest in Offerings: Vividly showcasing the exclusive townhomes in Green Bay and the ultra-luxury pitch boxes and corporate sky boxes for San Diego FC, directly attracting qualified, high-net-worth buyers eager to secure their piece of sports history.