Residential & Commercial Development

Brand Documentary PRODUCTION, creative consulting & POST PRODUCTION Management

Engel and Völkers

Elevating Global Luxury Presence

The luxury brokerage team at Engel & Völkers engaged me to create cinematic content campaigns that effectively showcase their team and premier properties in San Miguel De Allende over 2+ years. Operating as a luxury brokerage, they aimed to encapsulate more than just homes, but also showcase the story behind their team as well the magic of the city’s sophisticated lifestyle.

I collaborated closely with their team of agents to produce a series of team interviews, a brand documentary and engaging property & lifestyle films and to elevate the brand, attract high-net-worth buyers, drive social engagement, and reinforce Engel & Völkers San Miguel’s status as a premier global luxury real estate brand.

From pre-production creative direction to post production management, I handled the entire lifecycle of their digital campaigns. The resulting assets provided the brokerage with a marketing toolkit, enabling them to effectively communicate an exclusive, refined lifestyle directly to discerning global buyers.

Key Stats

  • 3.5 Million+ Impressions per year

  • 850K+ Unique Interactive users reached

  • 525K+ Video Views

  • Increase in private showings booked

Rancho Sol Dorado

Showcasing the Luxury Ranch Lifestyle

The ownership team at Rancho Sol Dorado engaged me to produce comprehensive visual campaigns to showcase their exclusive, high-end equestrian ranch nestled in San Miguel de Allende, Mexico. They aimed to elevate their profile among a target audience interested in high end travel, equestrian living, and premier land acquisition. The objective was to capture the atmosphere, breathtaking topography, and the seamless fusion of ranch culture with luxury living

I traveled on-site to direct, film, and edit cinematic suites of content that capture the full scope of the ranch experience. The content was strategically structured to fuel marketing pipelines for both luxury hospitality bookings and land purchases. The project was in fact acquired by a luxury developer and expanded into a full 172-acre project that is still ongoing. By beautifully articulating the romance of a private, adventurous lifestyle under the San Miguel de Allende sky, the visual assets continues to provide the ranch with a powerful vehicle to engage affluent buyers and future guests.

Key Stats

  • 1.2 Million+ Targeted digital impressions

  • 215K+ Interactive Users Reached

  • 150K+ High-retention video views

  • Increase in private land purchase and experiential inquiries

Results

  • Increase Brand Awareness: Raising the public profiles of Engel & Völkers’ and Rancho Sol Dorado among targeted individuals interested in luxury real estate, equestrian lifestyles, and destination travel.

  • Brand Elevation: The video campaigns empowered both brands to visually validate their premium price points. Highlighting architectural design, world class amenities, and luxury living to reinforce their positions in their respective markets.

  • Drive Engagement: Inspiring potential buyers, luxury travelers, and investors to deeply explore the offerings through cinematic features and interactive social media campaigns

  • Boost Bookings: Generating immediate traction for Rancho Sol Dorado, resulting in a measurable surge in land inquiry and experiential private ranch tours.

  • Elevate Interest In Property Purchase: Attracting a qualified wave of prospective buyers for both Engel & Völkers’ listings and Rancho Sol Dorado's exclusive land parcels, validating the financial allure of living a private, luxurious lifestyle.