Proposal
Spoke & Piston
Project: Brand Launch, Content Creation & Ongoing Creative Strategy
Goal: To position Spoke & Piston as a premium, sophisticated entry into the motocross goggle market. We will pivot away from the high-octane, "loud" aesthetics of traditional MX brands (e.g., Klim/100%) and move toward a cinematic, lifestyle-driven approach inspired by refined ruggedness.
Core Aesthetic: Cinematic, understated, high-end luxury, and timeless
A La Carte Production
The Hero Video
Choice of:
A sleek "outdoor" macro shoot focusing on the product.
Coverage of one event focused on Behind-The-Scenes footage of “a day in the life with the hero.” Content for daily story posts and social media product ads.
Shoot Specs
(1x) Director/Producer
4 Hour Production Day
Pre-Production Call + Storyboarding
(1x) 4K Camera
Deliverables
(1x) 60 second high-end product or event film
(3x) 15-20 second assets for website use & social media
(5x) “Post-ready” 4K Story clips (5–10 seconds each)
1 Round of Revisions per asset
Dedicated Post-Production Project Management
Footage
Full Access to Catalog of Footage for further video creation and editing
Expenses
Travel TBD based on shoot site
The Origin Brand Interview
A documentary-style sit-down with the founders. We weave interview footage with lifestyle B-roll. This explains the why behind the brand, building trust with an older, discerning demographic.
Shoot Specs
(1x) Director/Producer
6 Hour Production Day
Pre-Production Call + Storyboarding
(2x) 4K Cameras + Professional Lighting
Deliverables
(1x) 2 minute Brand Story film (includes 2 interviews)
(2x) 30-45 second Interview Vignettes from Brand film
(1x) 30 second Sizzle Reel cut down from brand film
(10x) “Post-ready” 4K Story clips (5–10 seconds each)
2 Rounds of Revisions per asset
Dedicated Post-Production Project Management
Footage
Full Access to Catalog of Footage for further video creation and editing
Expenses
Travel TBD based on shoot site
The Lifestyle Campaign
A full-scale production featuring high-end action cinematography. This aims to be a more "epic" scope, utilized for major launch events, YouTube, and Cinematic ads + posts.
Shoot Specs
(1x) Director
(1x) Dedicated Cinematographer
1 Full Day Production Day (8-10 hrs)
Pre-Production Call + Storyboarding
(2x) 4K Cameras + Drone
Deliverables
(1x) 90 second "Anthem" film
(1x) 60-second spec pulled from longer “Anthem” film
(4x) 30 second Social Media Reels
(15x) “Post-ready” 4K Story clips (5–10 seconds each)
2 Rounds of Revisions per asset
Dedicated Post-Production Project Management
Footage
Full Access to Catalog of Footage for further video creation and editing
Expenses
Travel TBD based on shoot site
Talent/model fees billed separately at cost
Monthly Content Residencies
Maintaining a basic social presence with high-quality assets.
Frequency
1 Full Shoot Day every month (8 hrs total)
Hours may be split into 2 film sessions maximum
Deliverables
(1x) 60 second product feature or event film
(3x) 15-second "Short-form" videos (Reels/Shorts)
(10x) “Post-ready” 4K Story clips (5–10 seconds each)
Access to raw footage for further edits
Consulting
1x Strategy call per month to plan upcoming content & shoots
3 Month Minimum*
The Launchpad Package
Geared towards brands looking to aggressively compete with established players in the industry.
Frequency
1.5 Full Shoot Days per month (12 hrs total)
Hours may be split into 3 film sessions maximum
Deliverables
(1x) 90 second "Monthly Feature" (a deeper look at a specific product feature, rider story, event, etc.)
(4x) 15-30 second "Short-form" videos (Reels/Shorts)
(15x) “Post-ready” 4K Story clips (5–10 seconds each)
Access to raw footage for further edits
10% off A La Carté Videos
Consulting
2x strategy calls per month
Monthly content calendar planning and creative direction.
Weekly Social Media Management - Consulting on Content Posting
3 Month Minimum*
The Growth Package
A complete hands-off marketing solution for your team.
Frequency
2 Full Shoot Days per month (16hrs total)
Hours may be split into 4 film sessions maximum
Deliverables
(2x) 60 second "High-End" Monthly Features (a deeper look at a specific product feature, rider story, event)
(5x) 15-30 second “Short Form" videos (Reels/Shorts)
(20x) “Post-ready” 4K Story clips (5–10 seconds each)
Access to raw footage for further edits
15% off A La Carté Videos
Consulting
4x strategy calls per month
Weekly touch points, content calendar planning, creative direction, ad-creative consulting, and content management.
Weekly Social Media Management - Organic Posting (3 posts per week)
3 Month Minimum*
The Partner Package
Production Logistics
Expenses: Travel, location permits, and talent fees are billed separately at cost.
Why Spoke and Piston?
Your brand isn't just about goggles; it’s about the experience of the ride. My goal is to ensure that every frame we produce feels as premium as the product you’ve built, appealing directly to the sophisticated rider who values quality over flash.
Samples
This is a collection of samples with an emphasis on cinematography, commercial advertising and documentary storytelling focusing on emotion and artistry.
