Proposal
Spoke & Piston
Project: Brand Launch & Ongoing Content Strategy
Goal: To position Spoke and Piston as a premium, sophisticated entry into the motocross goggle market. We will pivot away from the high-octane, "loud" aesthetics of traditional MX brands (e.g., Klim/100%) and move toward a cinematic, lifestyle-driven approach inspired by refined ruggedness.
Core Aesthetic: Cinematic, understated, high-end, and timeless
A La Carte Production
Hero Video
A sleek, studio-based or "outdoor" macro shoot focusing on the product: textures, materials, and craftsmanship of the goggles. Includes high-quality B-roll and Behind-The-Scenes footage for daily story posts and social media product ads.
Shoot Specs
(1x) Director & Producer
4 Hour Production Day
(1x) 4K Camera + Professional Lighting
Deliverables
(1x) 30-45 second high-end product film
(3x) 10-second "loops" for website use
(15x) “Post-ready” 4K Story clips (5–10 seconds each)
Footage
Full Access to Catalog of Footage for further video creation and editing
Expenses
Travel TBD based on shoot site
The "Origin" Brand Interview
A documentary-style sit-down with the founders. We weave interview footage with "lifestyle" B-roll of the goggles in use. This explains the why behind the brand, building trust with an older, discerning demographic.
Shoot Specs
(1x) Director & Producer
4 Hour Production Day
(2x) 4K Cameras + Professional Lighting
Deliverables
(1x)1x 2-3 minute Brand Story film + 2x social media "teasers."
(3x) 15-30 second Social Media Reels
Footage
Full Access to Catalog of Footage for further video creation and editing
Expenses
Travel TBD based on shoot site
The Lifestyle Campaign
A full-scale production featuring high-end action cinematography. This utilizes a professional editor and a more "epic" scope to mirror the Aether/Rally aesthetic. Utilized for major launch events and YouTube/Cinematic ads + posts.
Shoot Specs
(1x) Director + (1x) Dedicated Cinematographer
Full Day Production (8 hrs)
(2x) 4K Cameras + Drone
Deliverables
1x 60-second "Anthem" film
(3x) 15-30 second Social Media Reels
Footage
Full Access to Catalog of Footage for further video creation and editing
Expenses
Travel TBD based on shoot site
Monthly Content Residencies
Maintaining a basic social presence with high-quality assets.
Frequency: 1 shoot day every 3 months.
Deliverables: 5 high-quality "Short-form" videos (Reels/Shorts) + 10 professional stills.
Consulting: 1x Strategy call per quarter to plan upcoming content.
The "Launchpad" (Quarterly)
Geared towards brands looking to aggressively compete with established players.
Frequency: 1 shoot day per month.
Deliverables: 4-6 Short-form videos + 1x "Monthly Feature" (a deeper look at a specific feature or rider story).
Consulting: Monthly content calendar planning and creative direction.
The "Growth" Package (Monthly)
A complete hands-off solution for you!
Frequency: 2 shoot days per month.
Deliverables: 10 Short-form videos + 2 "High-End" Monthly Features + Full access to raw asset library.
Consulting: Weekly strategy touch points, ad-creative consulting, and influencer content management.
The "Partner" Package (Monthly)
Production Logistics
Day Rate: My standard filming day rate is $800 (production only).
Post-Production: For high-end projects requiring specialized assembly, I bring on a professional editor at $90/hr or a day rate of $800 to ensure the highest quality "look and feel."
Expenses: Travel, location permits, and talent fees are billed separately at cost.
Why Spoke and Piston?
Your brand isn't just about goggles; it’s about the experience of the ride. My goal is to ensure that every frame we produce feels as premium as the product you’ve built, appealing directly to the sophisticated rider who values quality over flash.
Samples
This is a collection of samples with an emphasis on cinematography, commercial advertising and documentary storytelling focusing on emotion and artistry.
