Proposal
Hilton Del mar
Project: Brand Awareness, Ongoing Content Strategy and Marketing
Goal: To position Hilton Del Mar as the premier stay on the market in Del Mar with an aim to pivot away from the current static marketing toward a cinematic, lifestyle-driven approach to compete with surrounding competitors year-round.
Core Aesthetic: Cinematic, luxurious, high-end, and timeless
A La Carte Production
The Signature Stay Video
A shoot focusing on the hotel - stay, amenities, ambiance, with the intent to drive "overall brand awareness" by showcasing the property as a premier destination. Includes high-quality B-roll for daily story posts and social media ads.
Shoot Specs
4 Hour Production Day
(1x) Director & Producer
(1x) 4K Camera + Drone
Deliverables
(1x) 60 second film showcasing the hotel
(3x) 30 second social media reels
(10x) “Post-ready” Daily Story clips (5–10 seconds each)
(1x) 15 second Social Media Ad Asset
Social Media Ad Management for ad spend budget of up to $250 (Facebook & Instagram)*
Footage
Full Access to Catalog of Footage for further video creation and editing
The hero Video
A behind the scenes, lifestyle shoot specifically highlighting the restaurant or a marquee local event to drive awareness and increase bookings and restaurant reservations volume. Highlights the team, a local event/area/neighborhood, or restaurant.
Shoot Specs
6 Hour Production Day
(1x) Director & Producer
(2x) 4K Cameras + Drone
Deliverables
(1x) 90 second Story Feature Film
(3x) 15-30 second social media assets
(15x) “Post-ready” Daily Story clips (5–10 seconds each)
(1x) 15 second Social Media Ad Asset
Social Media Ad Management for ad spend budget of up to $500 (Facebook & Instagram)*
Footage
Full Access to Catalog of Footage for further video creation and editing
The Lifestyle & Event Campaign
A full-scale production highlighting the property’s proximity to key local attractions, specifically tailored for seasonal events happening in the area - horse racing season, soccer tournaments, etc. This directly impacts "room occupancy" during peak seasons.
Shoot Specs
Full Day Production (8 hrs)
(1x) Director + (1x) Dedicated Cinematographer
(2x) Talent/Models (fee included)
(2x) 4K Cameras + Drone
Deliverables
(1x) 60-90 second event, lifestyle & neighborhood film
(3x) 30 second social media reels
(20x) “Post-ready” Daily Story clips (5–10 seconds each)
(1x) 15 second Social Media Ad Asset
Social Media Ad Management for ad spend budget of up to $750 (Facebook & Instagram)*
Footage
Full Access to Catalog of Footage for further video creation and editing
*Ad Spend Budget Determined By and Billed Separately to Client
Sponsored Ad Campaigns
Campaigns: Website traffic, bookings, restaurant reservations, calls, etc. Budget determined by and paid for by client; minimum ad spend of $250*
ROAS Target: 5:1 baseline ($5 Revenue for every $1 of ad spend)
Top Platforms: Facebook & Instagram
Cost Reduction: Using influencer content in paid ads (whitelisting) can lower customer acquisition costs by 20-50%.
Effective Strategy: Paid ads for hotels are delivering better results than organic, with high-intent targeting and visual platforms dominating engagement.
Performance Metrics:
Increase Bookings for Stay
Increase Brand Exposure to local and national markets
Production Logistics
Post-Production: For added projects requiring specialized assembly, professional editing is billed at $125/hr for further edits from existing footage.
Expenses: Travel, location permits, and talent fees are billed separately at cost.
Why hilton del mar?
Your brand isn't just about stay; it’s about the experience and lifestyle of Del Mar. Our goal is to ensure that every frame we produce feels as premium as the experience you offer, appealing directly to the seasonal and recurring customer base.
Samples
This is a collection of samples with an emphasis on cinematography, commercial advertising and documentary storytelling focusing on emotion and artistry.
