Proposal
Social Content & Growth Strategy
To elevate the Swami’s Cafe digital presence from “neighborhood cafe" to a must-visit destination in San Diego. We will achieve this by leveraging high-energy, cinematic creative campaigns that drive physical foot traffic to all locations.
Our production focus will center on three pillars:
Visual Appetite: High-definition "food porn” and ASMR that hooks the Swami’s audience on digital platforms.
The Lifestyle: “A Day in The Life” — Capturing the culture and neighborhoods that are synonymous with each Swami’s location.
The Community: Showcasing the staff and the "vibe" at each location to build emotional loyalty.
A La Carte Production
Standard
High-quality rental videos created to highlight the interiors and exteriors of each home.
1 Hour Production per property
Deliverables:
(1x) 60 second walkthrough (only listing footage)
(1x) 15 second social media reel per property
Footage: Full Access to Catalog of Footage for further video creation and editing
Expenses: Flight Cost TBD
Premium
High-quality rental videos created to highlight the interiors/exteriors and surrounding neighborhood of each home.
2 Hour Production per property
Deliverables:
(1x) 60 second walkthrough
Includes neighborhood + drone shots
(1x) 30 second social media reel per property
Footage: Full Access to Catalog of Footage for further video creation and editing
Expenses: Flight Cost TBD
Luxury
High-quality rental videos created to highlight the interiors/exteriors, surrounding neighborhood/lifestyle of each home and also
3 hour production per property
Deliverables:
(1x) 60 second walkthrough
Includes neighborhood, drone + staged lifestyle shots of the listing with people
(1x) 15-30 second Social Media Reel per property
(1x) 60 second Digital "Property Guestbook" Video: "Welcome & How-To" video for each property (where the trash goes, how to work the fireplace, best local coffee shop)
Footage: Full Access to Catalog of Footage for further video creation and editing
Expenses: Flight Cost TBD
Monthly Content Residencies
Starter
✓ 2x Video Reels Per Month (1 Bi-weekly)
✓ 20 “Post-Ready” clips for social media
✓ 2 Onsite Shoot Days (2 hours each)
✓ 2x Consulting Calls with Swami’s Management
✓ 10% Discount on A La Carté Videos
✓ 3-Month Minimum
Growth
✓ 4 Video Reels Per Month (1 per week)
✓ 3 Onsite Shoot Days (3 hours each)
✓ 40 “Post-Ready” clips for social media
✓ Monthly Content Calendar Consulting
✓ 2x Consulting Calls With Swami’s Management
✓ 15% Discount on A La Carté Videos
✓ 3-Month Minimum
Takeover
✓ 10 Video Reels Per Month (2.5 per week)
✓ 4 Onsite Shoot Days (4 hours each)
✓ 60 “Post-Ready” clips for social media
✓ Monthly Content Calendar Consulting
✓ 4x (Weekly) Consulting Call With Swami’s Management
✓ 20% Discount on A La Carté Videos
✓ 3-Month Minimum
Samples
This is a collection of my relevant work in cinematography, commercial advertising and documentary storytelling focusing on emotion and artistry.
