Spoke & piston

Storyboard ideas

"The spoke & piston"

Theme: The transition from mechanical prep to the high-stakes, fast-paced world of a desert race. This storyboard captures the tension and the mechanical ASMR.

Visual Vibe: High-contrast, gritty, raw, and meticulous

Scene #1: The Van Paddock

  • Observational Sony FX3 Handheld, Ultra Wide 16mm + 70mm Tight Shots, Dawn light

  • Candid shots of Dennis and friends laughing around the open back of a vintage van. The "Spoke and Piston" logo is subtle on a water jug. Authentic community, refined lifestyle beyond the race.

Scene #2: Race/Ride Prep

  • Sony FX3 Handheld, 100mm-400mm Tight Shots, Morning light

  • Macro shots of hands tightening spokes, checking tire pressure, and taping numbers. Capture sound (ASMR). Meticulous process, clean yet rugged utilitarianism.

Scene #3: Raccoon Eyes Tease

  • Sony FX3 Gimbal Hero Shot, 70mm Detail Shot, Morning light

  • Strong front lighting. A rider pulls off their helmet, revealing the classic, dirty "raccoon eyes" dust ring around their eyes. Focus pull. Highlighting the problem.

Scene #4: The Start Grid

  • Sony FX3 Gimbal, 35mm, Morning light

  • Wide-angle shot from the grid. Engines revving, dust swirling. Capture the kinetic energy. Mic Dennis up for intensity. Suggests the competitive field & raw aggression of racing/riding

Scene #5: POV Roost

  • GoPro Hero 8 POV on Chest Mount, [4K/60], Max SuperView

  • Riding directly behind another bike. A wall of sand and dust ("roost") hits the camera, completely obscuring vision. Aggressive action, high frame-rate capture of environment

Scene #6: Prototype Silhouette

  • DJI Air 2S + SONY FX3 Ultra-Wide 16mm, Tripod, Sunset

  • The four friends stand as silhouettes on a granite spire. The lead rider holds up an unbranded prototype goggle frame against the sun. Iconic ad shot; establishing the mystery of product launch in June.

"The alabama drift"

Theme: Pure aesthetic, high-frame-rate action captured with multiple immersive cameras. This storyboard establishes the "Spoke and Piston" ability to master challenging terrain and create technically perfect content.

Visual Vibe: Fast, smooth, cinematic, and saturated, golden hour

Scene #1: Alabama Transit

  • Cinematic AerialDJI Air 2S [4K/60], Dawn, Tracking shot

  • The group drives their motorcycles in formation (the 'pack') along the winding Flat Road at dawn. Sierra Nevada range compressed. Scale, isolation, cinematic adventure.

Scene #2: The Goggle Vision Quest

  • Insta360 X3 on Invisible Selfie Stick

  • Mounted behind Dennis, this "FPV" style shot spins from the terrain ahead back to his focused expression. Reframe to create dizzying action. Dynamic action, immersive focus.

Scene #3: Golden Roost

  • Sony FX3 Gimbal + Tripod Slo Mo, 100mm telephoto compression

  • High-speed, close panning of Dennis drifting around a sandy corner. Backlit by the setting sun, making the dust cloud golden. High-frame-rate roost capture, aggressive drift.

Scene #4: Heat and Metal

  • Sony FX3 on Gimbal [Slow Motion], 35mm, Heat Waves

  • Slow-motion (120fps) tracking of a hand gripping a vibrating handlebar. Cut with a macro of an exhaust pipe cooling, ASMR sound. Sensory focus, technical detail.

Scene #5: POV: The Silt Sink

  • GoPro Hero 8 on Helmet [4K/60], Full Immersion

  • A first-person view entering a deep silt bed. Vision is lost, the front wheel dives. The action is chaotic but technically proficient. Camaraderie in chaos, mastering terrain.

Scene #6: The Lens Return

  • Sony FX3, 100mm Macro, Golden Hour Light

  • An extreme close-up of a goggle lens (held by Dennis). Golden hour light hits it. The camera focus pulls through the lens to reveal the detail inside. Precision engineering, premium component detail.

"The desert Soliloquy"

Theme: The reflective, emotional core of the brand. Focusing on the relationship between rider, machine, and nature. This storyboard is about silence, scale, and the "restless spirit" that drives everyone to keep riding.

Visual Vibe: Wide, minimalist, soft, and observational

Panel #1 - The Approach

  • Sony FX3 on a Tripod, Cinematic Wide, 16mm

  • A distant silhouette of four friends pushing their bikes up a granite pass. The scene emphasizes their small scale against the Alabama Hills and mountains. The pack in collective struggle.

Panel #2: The Paddock "Mic'd Up"

  • Sony FX3, Community Dialogue, Candid Shots, 35mm

  • The group sits on their bikes in the van paddock, cleaning air filters. Mic'd audio (Rode) runs. Capturing raw, unscripted talk about the 'restless spirit' of riding. Philosophical adventure mindset, community dialogue.

Panel #3: Lone Spire

  • DJI Air 2S, High-End Aesthetic, Ultra-Wide, low altitude

  • A slow, geometric orbit of a single rider (Dennis) standing with his bike on a solitary granite pinnacle. Isolation, technical landscape mastery

Panel #4: Goggles Reflection

  • Sony FX3 on Tripod, 100mm Macro Shot, Dusk

  • The reflection of the orange and purple sunset inside a pair of goggles. Cut with the sound of a bike’s single cylinder compression. Refined technical artistry.

Panel #5: Summit Silhouette

  • Sony FX3 Wide Shot, 16mm, Strong Sunset

  • The four friends stand on a high Alabama Hills peak. Dennis looks over the vista. He holds a prototype goggle set as a signature silhouette ad shot. Iconic ad silhouette, defining the pre-launch vision.

Panel #6: Prototype Tease

  • Sony FX3 with 100mm Macro, Dusk

  • A hyper-detailed close-up of the rough strap texture of the new goggle (unbranded). The focus shifts to the small 'Spoke and Piston' logo. This is the product tease for June. Product quality focus, scarcity and hype.

Production Logistics

Expenses: Travel, location permits, and talent fees are billed separately at cost.

Why Spoke and Piston?

Your brand isn't just about goggles; it’s about the experience of the ride. My goal is to ensure that every frame we produce feels as premium as the product you’ve built, appealing directly to the sophisticated rider who values quality over flash.