Proposal
Hilton Del mar
Project: Brand Awareness, Ongoing Content Strategy and Marketing
Goal: To position Hilton Del Mar as the premier stay on the market in Del Mar with an aim to pivot away from the current static marketing toward a cinematic, lifestyle-driven approach to compete with surrounding competitors year-round.
Core Aesthetic: Cinematic, luxurious, high-end, and timeless
A La Carte Production
The Signature Stay Video
A shoot focusing on the hotel - stay, amenities, ambiance, with the intent to drive "overall brand awareness" by showcasing the property as a premier destination. Includes high-quality B-roll for daily story posts and social media ads.
Shoot Specs
5 Hour Production Day
(1x) Director & Producer
(1x) 4K Camera + Drone
Deliverables
(1x) 60 second film showcasing the hotel
(3x) 15-20 second social media reels
(15x) “Post-ready” Daily Story clips (5–10 seconds each)
Footage
Full Access to Catalog of Footage for further video creation and editing
The restaurant hero Video
A behind the scenes, lifestyle shoot specifically highlighting the restaurant to drive awareness and increase restaurant volume. This moves the audience away from static "menu item photos" towards engaging, short-form video.
Shoot Specs
6 Hour Production Day
(1x) Director & Producer
(2x) 4K Cameras + Professional Lighting
Deliverables
(1x) 2 minute Story film
(3x) 30 second social media assets
(3x) 30 second restaurant crew highlight reel
Footage
Full Access to Catalog of Footage for further video creation and editing
The Lifestyle Campaign
A full-scale production highlighting the property’s proximity to key local attractions, specifically tailored for seasonal events happening in the area - horse racing season, soccer tournaments, etc. This directly impacts "room occupancy" during peak seasons.
Shoot Specs
Full Day Production (8 hrs)
(1x) Director + (1x) Dedicated Cinematographer
(2x) Talent/Models
(2x) 4K Cameras + Drone
Deliverables
(1x) 90-second lifestyle & neighborhood film
(1x) 60-second seasonal event film
(3x) 15-30 second Social Media Reels
Footage
Full Access to Catalog of Footage for further video creation and editing
Monthly Content Residencies
The Seasonal Sprint (Quarterly)
Maintaining a standard digital and social presence with high-quality assets. Capturing major seasonal events.
Frequency
1 Full Shoot Day every 3 months (8hr shoot)
Deliverables
4 high-quality "Short-form" videos (Reels/Shorts)
10 professional stills
Consulting
1x Strategy call per quarter to plan upcoming content
The "Growth" Package (Monthly)
Geared towards looking to aggressively compete with established hotels in Del Mar.
Frequency
1 Full Shoot Day per month (8hr shoot)
Deliverables
6 Short-form videos (30 secs each)
1x "Monthly Feature" (a deeper look at a specific feature)
Consulting
Monthly content calendar planning and creative direction.
The "Partner" Package (Monthly)
A complete hands-off marketing solution for your team.
Frequency
2 Full Shoot days per month (8hr shoots)
Deliverables
8 Short-form videos (15-30 second reels)
2x "High-End" Monthly Video Features (60 seconds each)
Full access to raw asset library
Consulting
Weekly strategy touch points, ad-creative consulting and possible influencer content management.
Production Logistics
Day Rate: Standard filming day rate is $800 (production only), no editing.
Post-Production: For added projects requiring specialized assembly, professional editing is billed at $125/hr for further edits from existing footage.
Expenses: Travel, location permits, and talent fees are billed separately at cost.
Why hilton del mar?
Your brand isn't just about stay; it’s about the experience and lifestyle of Del Mar. Our goal is to ensure that every frame we produce feels as premium as the experience you offer, appealing directly to the seasonal and recurring customer base.
Samples
This is a collection of samples with an emphasis on cinematography, commercial advertising and documentary storytelling focusing on emotion and artistry.
