Proposal
Social Content & Growth Strategy
To elevate the Swami’s Cafe digital presence from “neighborhood cafe" to a must-visit destination in San Diego. We will achieve this by leveraging high-energy, cinematic creative campaigns that drive physical foot traffic to all locations.
Our production focus will center on three pillars:
Visual Appetite: High-definition "food porn” and ASMR that hooks the Swami’s audience on digital platforms.
The Lifestyle: “A Day in The Life” — Capturing the culture and neighborhoods that are synonymous with each Swami’s location.
The Community: Showcasing the staff and the "vibe" at each location to build emotional loyalty.
A La Carte Production
Flavor & Family
The Content Creator’s Toolkit — High-quality raw B-roll and Behind-The-Scenes footage for your internal team to use for daily Stories/Engagement.
2 Hour Production Day
Deliverables:
(1x) 30-45 second social media reel
15-20 “post-ready” 4K clips (5–10 seconds each)
Delivered via a mobile-friendly link for instant posting to Stories or TikTok.
Footage: Full Access to Catalog of Footage for further video creation and editing
Video Specs: 4K Resolution
Expenses: Includes all camera gear + travel
Signature Reels
The Scroll-Stopper — This is a single, high-impact video designed specifically to highlight a Swami’s cafe, someone on the team, a Swami’s neighborhood/lifestyle, an event, a dish, a “day in the life",” etc. Includes professional lighting, color grading, and trending audio sync.
4 Hour Production Day
Deliverables:
(1x) 60 second Master Video + 2 alternative "Hooks" (different 3-second intros)
(2-3x) 15-30 second Social Media Reels
Footage: Full Access to Catalog of Footage for further video creation and editing
Expenses: Includes all camera gear + travel
Brand Film
The Swami’s Story — This is a cinematic "mini-documentary" for your website homepage and social media. It sells the soul of Swami’s! Includes 3 interviews.
Full Day Production (8 hrs)
Deliverables
(1x) 2-3 minute Film + 2 alternative "Hooks"
(1x) 60 second cut from the full film for website
(3x) 15-30 second Social Media Reels
Footage: Full Access to Catalog of Footage for further video creation and editing
Video Specs: 4K Resolution
Expenses: Includes all camera gear + travel
Monthly Content Residencies
Starter
✓ 2x Video Reels Per Month (1 Bi-weekly)
✓ 20 “Post-Ready” clips for social media
✓ 2 Onsite Shoot Days (2 hours each)
✓ 2x Consulting Calls with Swami’s Management
✓ 10% Discount on A La Carté Videos
✓ 3-Month Minimum
Growth
✓ 4 Video Reels Per Month (1 per week)
✓ 3 Onsite Shoot Days (3 hours each)
✓ 40 “Post-Ready” clips for social media
✓ Monthly Content Calendar Consulting
✓ 2x Consulting Calls With Swami’s Management
✓ 15% Discount on A La Carté Videos
✓ 3-Month Minimum
Takeover
✓ 10 Video Reels Per Month (2.5 per week)
✓ 4 Onsite Shoot Days (4 hours each)
✓ 60 “Post-Ready” clips for social media
✓ Monthly Content Calendar Consulting
✓ 4x (Weekly) Consulting Call With Swami’s Management
✓ 20% Discount on A La Carté Videos
✓ 3-Month Minimum
Samples
This is a collection of my relevant work in cinematography, commercial advertising and documentary storytelling focusing on emotion and artistry.
